Why performance matters and how our technology is the most performant.

What factors influence the success of an online store

The success of an online store depends on several key factors:

Quality of the offering

The most important aspect is the quality of the goods and the competitiveness of the prices offered by the store.

Marketing

Effective marketing strategies attract the target audience and drive sales.

User experience

The entire purchasing process plays a crucial role – from the ease of finding products and navigating the platform to a smooth and secure checkout, delivery, and customer support. oozmi provides the most financially and mathematically efficient solution for online stores, ensuring a perfect user experience and maximum business efficiency.

Case studies

In the last decade, more and more companies have recognized the importance of performance for business success. The focus on performance optimization often leads to significant improvements in key business metrics. On the WPO Stats website (https://wpostats.com), you can find numerous case studies showing the results of companies and the ways they achieved them. Here, we highlight a few notable examples:

Rakuten 24 focused on performance optimization, which led to:

These results were obtained through A/B testing of performance optimizations. By using PWA functionality and focusing on website performance metrics, Rakuten 24 significantly improved user engagement and business outcomes.

Vodafone is a leading telecommunications company in Europe and Africa, which achieved significant business success by optimizing its websites. Through A/B testing, the company found that improving the LCP (Largest Contentful Paint) by 31% led to an 8% increase in sales, a 15% improvement in the conversion rate from visit to potential customer, and an 11% increase in the conversion rate from cart to visit. These initiatives allowed Vodafone to enhance the user experience, increase business efficiency, and contribute to sustainability by reducing carbon emissions.

These results were achieved through A/B testing of performance optimizations.

redBus, an Indian bus ticket booking platform, improved the performance of its website by optimizing metrics such as Interaction to Next Paint (INP). These changes led to a 7% increase in sales. INP measures the website`s response time to user interactions throughout its lifecycle. Lower INP values indicate a faster site response, enhancing the user experience.

Results of our clients

The results achieved by our clients often exceed those of large global companies. The reason for this lies in our unique approach, which, in addition to top-notch performance, includes enhanced design, improved user experience, new functionalities, and greater accessibility. Some of our clients have experienced up to a 200% increase in sales just a few months after switching to our system, compared to the same period in previous years! The greatest benefit has been realized by clients whose customers abandoned purchases due to the slow response of their previous system. One such client wasn`t even aware of this issue because their previous system didn`t provide feedback on such situations. All they noticed was that, regardless of the marketing campaigns they ran, their system never managed to support more than a few hundred simultaneous users. However, our system not only provides stability under heavy loads but also the fastest possible experience for each individual customer. This has led to a 100% increase in the average cart size—the amount of products purchased in a single transaction—for some of our clients. Our clients now enjoy not only a stable and fast system but also significant growth in sales and user engagement.

You can read a success story at:

GAMES 4 YOU CASE STUDY

In a world where online shopping has become the standard, the speed and reliability of an online store often determine business success. This is the story of how Games4You, a leading retailer... (read the full article)

How is our technology the most performant

In the last decade, websites have become increasingly complex and feature-rich, significantly improving the user experience. However, this progress has also led to a range of technical challenges.

oozmi has developed technology that uses a range of advanced techniques to overcome these challenges, enabling exceptional performance even on the most complex websites. Our solutions provide stability, speed, and a flawless user experience, without compromising on functionality.

Learn more about the speed of our technology here:

Comparison with the competition

In the world of e-commerce, a quality platform can be the difference between success and failure. When comparing Ananas.rs and Our solution, the goal is to consider... (read the full article)

Read here about how we generate websites and reduce the costs of implementing new features:

How we generate websites

How generating websites provides a no-compromise product while reducing development and maintenance costs. (read the full article)