Comparison with the competition
Author
Nemanja Granić
Tech Lead
Category
Case Study
Published
January 2025
Website performance is the result of multiple factors.
In fact, it would be impossible to cover all aspects of optimization in a single massive book. Some of the most important factors include:
Each of these items requires careful planning and many resources. To speed up the process, oozmi has developed a unique technology that generates websites for different clients, while the core system is developed only once, optimized for all.
How we generate websites
How generating websites provides a no-compromise product while reducing development and maintenance costs. (read the full article)
oozmi achieves outstanding results, even when compared to the most expensively developed online stores. The difference lies in several key advantages:
Minimal load on the user`s machine
Efficient management of data flow through the network
Real-time prediction of the user journey
These advantages allow our system to achieve performance levels that are almost unattainable by the competition.
To showcase the performance difference, we divided the competitors into three groups:
An average example of a large online store in Serbia
Worst performance
Store developed by the most expensive competitor
Average performance
Store optimized according to the latest standards, ananas.rs
Good performance
Since there are many factors that affect the user experience, there is no "one right" way to measure overall performance. Each website is a story made up of many chapters that must be measured individually to get the overall performance rating. For a detailed analysis, please contact: contact@oozmi.com.
The most commonly used tool for measuring performance is Lighthouse (https://pagespeed.web.dev). It is one of the best tools for measuring the initial performance of a website (which is just one part of the puzzle). Since Google uses it for ranking websites, a large portion of the performance will be shown as a result of this tool.
Poor performance - Fashion&Friends
For the average example of a large website in our market, we take Fashion&Friends. Like many websites on the Serbian market, "initial performance" (measured by Lighthouse) is just one of the issues they face. The tool results are:
Performance
Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
Our performance rating:
This is at the upper limit of websites in this category.
Average performance - DexyCo
For an example of an expensive website, we take DexyCo. At first glance, these websites do not show drastically better performance, but even small improvements can have a significant impact on sales.
A detailed analysis reveals a major issue with database responsiveness during product list loading and search with multiple concurrent users.
When analyzing websites in this group, the main cause of issues is often the improper implementation of advanced features.
Additionally, the optimization of specific aspects of the website for the unique needs of each project is often neglected.
Performance
Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
Good performance - Ananas.rs
Ananas.rs is an example of a website optimized according to the latest standards, without limitations on development cost. This is the maximum that can be achieved without using advanced technological solutions like those offered by oozmi.
Performance
Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
Our performance rating:
Performance with oozmi
oozmi utilizes various techniques to maximize every aspect of performance.
Performance
Values are estimated and may vary. The performance score is calculated directly from these metrics. See calculator.
In early 2024, we conducted a study comparing the performance difference between the Ananas.rs website and an identical website using oozmi technology, with the same design and functionalities. The results showed significant improvements in performance brought by oozmi technology.
In the remaining 5% of cases where predictions were not accurate, the Oozmi system reduced page load speed by 20%.
reduced initial data load.
reduced loading time on mobile phones.
faster loading on desktop devices.
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