How Modern Technology Has Transformed Online Board Game Sales

In a world where online shopping has become the standard, the speed and reliability of an online store often determine business success. This is the story of how Games4You, a leading seller of board, educational, and strategy games in Serbia, transformed its online business by switching to the world`s most high-performance e-commerce platform.

Problem: When Technology Becomes a Barrier to Growth

Since its founding in 2012, Games4You has grown into the largest distributor and seller of board games in Serbia. As the market gradually shifted from physical to online sales, the need for advanced online store functionalities also increased.

Slowness as the Enemy of Sales

• Page load times were twice as long as the acceptable standard.
• Users often left the site before completing their purchase due to slow loading times.
• Product search was slow and often returned inaccurate results.

Unreliability in Key Moments

The problem was especially evident during the New Year holidays when demand for board games was at its peak. Just when they were supposed to achieve their highest sales, technical limitations held them back:

• The website was unstable under increased load.
• The purchasing process was frequently interrupted.
• Users were unable to complete their orders during peak season.

Outdated User Experience

• The design did not follow modern online shopping standards.
• Navigation through product categories was not intuitive.
• Key functionalities of a modern e-commerce platform were missing.

Slow Implementation

• The implementation of new features, such as creative ways to recommend games and gifts, was slow and costly.
• The lack of integration with existing cash register and online payment systems slowed down processes.
• Creating a unique loyalty program was challenging and required additional resources.

Transformation with the oozmi Platform

Recognizing the need for a fundamental change, Games4You decided to transition to the oozmi platform. The transformation process was quick and efficient:

• The complete migration was completed in just two months.
• All existing products were transferred without any business interruptions.
• The new design was implemented with careful planning of the user experience.

Impressive results

Just one month after switching to the oozmi platform, the results have exceeded all expectations.

A new era of speed and reliability

The difference in performance was immediately noticeable:

• Pages load twice as fast as before.
• The website operates flawlessly even under maximum load.
• The purchasing process is smooth and seamless.

Revolutionary user experience

The new platform has brought numerous opportunities to enhance the user experience:

• Personalized recommendations for every customer.
• Intuitive product search with instant results.
• Detailed display of product availability in all physical stores.
• A rating and commenting system that builds customer trust.
• Multilingual support that opens the door to the international market.

A powerful content management system

The new administrative system has significantly simplified daily operations:

• Easy creation of seasonal promotions and discounts.
• Quick updates of products and categories.
• Efficient order management.
• Automatic inventory tracking.

Games4You has increased its annual online sales profit by $30K by switching to the oozmi system.

By improving the user experience and expanding the range of functionalities on its website, Games4You has seen a significant increase in sales.

40%

more successfully completed purchases.

15%

better ranking on Google search.

200%

increased cart size.

Seamless operations during peak season

The New Year holidays 2024/2025 showcased the true power of the new platform:

• No system downtime during the busiest times.
• Smooth processing of a large number of simultaneous orders.
• Maximized sales potential of the holiday season.

Words of a satisfied customer

"In the last 10 years, our old website gradually lost its position on Google. A few months after switching to oozmi, our store became a leader in sales once again. I finally feel that we have the online store our business truly deserves!"

Aleksandar Bombek, Founder & Owner of Games4You.

"We are especially impressed with how the site performs during the holiday rush. In the past, we dreaded the New Year period due to technical issues, but now we happily watch sales grow day by day, without a single delay or problem," adds Bombek.

Conclusion - Technology that enables growth

The story of Games4You shows how switching to the right technology platform can transform a business. It`s not just about a faster website – it`s a fundamental shift in how the online store serves its customers and supports business growth.

Key factors for success

Superior performance that builds customer trust:

With the oozmi platform, Games4You gained more than just a new online store – they gained a reliable partner for long-term growth and business development. Their experience shows that in today’s digital world, investing in top-tier performance is the path to market leadership.